The Raw Materials

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Startups Magazine, a digital and print magazine for tech startups and entrepreneurs, hosted its biggest awards show to date at The Steel Yard.

The event was in its third year but the 2022celebration was the first to be held at a post-Covid capacity. It featured an evening of glitz and glamour, with a prosecco reception, a comedy interlude, the awards themselves with eleven categories and an after party for guests to let their hair down.

Into The Melting Pot

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The event saw 250 guests including CEOs, business founders, marketeers and investors welcomed into the venue with a prosecco reception in our beautiful Arch 2 and on the overlooking Mezzanine. 

The event utilised our multifunctional event spaces, moving into a seated presentation in Arch 1 for the awards themselves.

Comedian Laura Lexx presented and hosted proceedings. The audience also heard from the Startups editor Anna Flockett, who welcomed everyone to the awards and spoke about the magazine’s charity partner Ukraine Relief Red Cross. 

The awards were split into two halves - with opening speeches before the break, then the comedic act and the 11 awards following the canape reception. The catering included fancy finger food and donuts and guests celebrated into the night until 12am.

With opening speeches before the break, then the comedic act and the 11 awards following the canape reception.

The entertainment included a photo booth provided by Lux photo booth, magicians Stephen James and Charlie Hewish and DJ Crissy Kybosh kept the music flowing, utilising The Steel Yard’s in-house production and sound equipment for a crisp, non-stop night of music.

The Riveting Solution 

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“The Steel Yard was the perfect location for the Hustle Awards this year. We wanted our biggest awards show yet to really pack a punch, and The Steel Yard fit the bill with its flexibility and central location in the City of London, which as an area is synonymous with start ups and business development. It worked perfectly as a backdrop to the event.

“The venue had an exceptional in-house production and events team, professional lighting and AV equipment which meant that we didn’t need any additional resources.”

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Tess Weller, Marketing Director, Startups Magazine

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