DJ Mag Awards
The Raw Materials
The prestigious DJ Mag Best of British Awards have been celebrating the best of British underground dance music and industry legends for almost 20 years.
The event has been hosted in renowned club locations across London but has recently found its home at The Steel Yard, which seamlessly fuses the two; ideal for appealing to the multiple audiences who attend on the night.
Into The Melting Pot
With the awards comprising of 25 diverse categories that span across the industry, including DJs, producers, MC’s & Vocalists and the best label, track and club, the event needed to cater for three very different guest demographics.
The event utilised every space in the venue to provide each audience its own arrival experience, before coming together to celebrate the awards.
Industry professionals began the night in Arch 3 which became the VIP bar, with its own entrance and space for guests to network before joining the main event space.
Nominees also had a private bar experience, utilising the Mezzanine that overlooks Arch 2 for a celebratory drinks reception.
The general admission guests arrived for their drinks reception at the main bar in Arch 2, before moving through to Arch 1 as the awards got underway.
A full show production was produced by DJ Mag and operated by an external Video Jockey, closely supported by The SteelYard’s in-house AV production team. Once the awards concluded the space was transformed into a club night, featuring a DJ set from Patrick Topping and other award winning artists until 2am.
The Riveting Solution
Iain McGoldrick, Head of Business Development, Thrust Publishing:
“We first hosted the awards at The Steel Yard in 2019, then picked up where we left off after the Covid hiatus in 2022.
“The Steel Yard is an amazing location for our multifaceted event. The flexible event spaces allow us to give each audience their own welcome experience, but the venue is still compact enough that the parties can easily combine for the main event.
“The Steel Yard is renowned for its live music and top tier DJ talent, but also for introducing new artists to the scene – a synergy which is akin to our own. We can’t wait to work with The Steel Yard and the incredible team there again.”